In 2007, Karen Kingston founded Varitage to create an innovative agency for the biotech and pharmaceutical industries. One that would immerse itself in understanding market trends, sales objectives, clinical positioning, physicians’ perspectives, and the complex regulatory environment while delivering engaging creative with high-visual impact.
Karen has over 20 years of industry experience across sales, marketing, strategic consulting, digital media, and senior management. She was a top performing sales representative in NYC for Pfizer and was quickly recruited to the marketing side of the business where she played an integral role in the re-launch of VIAGRA.
As an executive strategist, Karen has worked with clients ranging from start-ups to Fortune 500 industry leaders. She has developed numerous business plans, global campaigns, launch plans, clinical slide decks, venture capital presentations, and other core marketing assets. She has also led in-house sales training, marketing, and communication workshops to further support the success of her clients.
Karen can be contacted at Kingston@varitage.com.