Johnson & Johnson Ventures (JJV) hired Varitage to create a new brand name and image for JJV. Through our collaborative processes and Communication Principles, the brand name RedScript Ventures was created, paying homage to the iconic red script of the Johnson & Johnson logo. The J&J ampersand was the foundation for the new brand image and logo design. After finalizing the icon for the logo, we then recreated it in our CGI studio and did a complete photoshoot within Maya using various angles and lighting techniques that can only be achieved through this type of platform. The CGI images and photos were used throughout the print and digital materials.
Johnson & Johnson
Branding, CGI, Promotional Literature, Website