To ensure clinical relevance, credibility, and impact, our infomedics team did an exhaustive, international search of peer-reviewed studies. These studies were used as the foundation for the creation of three new physician sales-aids, each addressing a different therapeutic application. The relaunch of Therakos and the international launch of the Cellex System were very successful. The client exceeded US and global forecasts and attributed much of the success to the new materials and messaging created by Varitage.
Deliverables and services included CGI videos, CGI imagery, multiple therapeutic category sales-aids, product sales-aids, booth panel designs, sales training manual, competitive backgrounders, brand guidelines, practice management kit, patient management program, clinical slide development, annotated bibliographies, business analysis, and strategic planning.